Carl Merkin: Inside the Leica Store SoHo New York … So Much More than a Store
Some of you may know that just after the new Leica Store SoHo in New York City had their official opening party in February, I started working there a few days a week. This has since evolved into a full-time staff position and a very interesting chapter in my life with Leica. I feel, as do many customers on their first visit, like a kid in a candy store, except I feel that way five days a week!
It seems like my thirty plus years of experience with Leica, as a photographer, collector, Board Member of the LHSA, and contributing photographer and blogger for Leica Camera, has been a training course for this job. I’ve also had to familiarize myself with all the features of the various cameras and lenses in the current Leica line, from the point-and-shoot models, through the five M-mount cameras, on up to the medium format S camera. I’ve also shot images with many of these cameras and lenses, and often show them to customers who want to see examples of what a particular camera or lens can do. You are also welcome to bring in an SD card and shoot images of your own in the store to examine at home on your computer.
Watching the face of a first-time Leica buyer walking out of the store with their new baby is just as much fun as seeing the look of amazement when a seasoned Leica shooter gets their first look at files from the M Monochrom, a camera that sells itself. More on this revolutionary camera in my next blog post!
- Carl Merkin
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